Every business has a huge range of requirements in the field of Information technology which includes website development, Search Engine Optimization (SEO), Social Media Marketing (SMM) and Customer Resource Management (CRM). It is a huge network of responsibilities which demands proper maintenance and effective management. Therefore, businesses require a workforce which is hired via two methods- Outsourcing and In-house operations.

Outsourcing Operation
Outsourcing enables easy access to a greater pool of talent at the lowest possible cost with the ability to handle many responsibilities. It includes hiring outside the office premises.

Advantages
• A skilled individual hired for a skill-specific task, i.e. specialist hiring only.
• Zero investment on necessary equipment and software.
Disadvantages
• Freelancers may demands higher hourly price.
• Difficult and tiresome to find skill-specialist, loyal individual

In-House Operations
In-House Operations enables the individuals to make use of the company’s assets usually referred as full-time hired employees to perform required actions for the fixed amount of salary given to them. In In-House operations, expenses can be readily controlled.

Advantages
• Can be trained according to the requisite level by making use of exclusive contract system

Disadvantages
• Given regular salary along with employee benefits
• If they have an extra special skill, they are paid at a competitive rate

Since every firm wants to make higher profits and minimum investment, Outsourcing operations become the best business approach. Outsourcing is cost-effective in nature, it provides increased profits, helps the employer to save his resources and hire especially skilled individuals saving his time in training fresher. Whereas in In-house operations, one has to be constantly active and make sure the employee is working, isn’t sitting idle or exploiting company resources. In-house operations require 24*7 commitments which are not always possible.